For entrepreneurs with a sense of style
Each period of history is marked with both the political and the social happenings and thus also with all the features that seem unimportant and trivial at first glance, such as fashion for example. The fashion industry today, however, is worth billions of dollars. This can hardly be called trivial. If you are in clothes design or clothes sales and looking for inspiration for your blog, fashion is most definitely an unending source for every content marketer.
In the context of Independence Day, we are of course talking about 18th century fashion. This means big dresses and even bigger hair, a luxurious style dictated by the French aristocracy of the era. But writing about fashion of the past doesn’t make a lot of sense in contemporary content marketing which seeks to speak to a contemporary audience and to potential buyers. So, the 18th century needs to be linked with the 21st. How did the 18th century fashion influence modern style and which part of its heritage still lives on in the fashions of our day, other than low cut dresses and corsets? This is a blog post topic that will appeal to numerous fashion savvy readers and potential buyers. A blog that deals with fashion might not want to dwell in the past too much. So, give the readers some useful advice and a recommendation instead of a history lesson. Recommend, for instance, in the form of an infographic or photo gallery, what to dress for Independence Day and name the accessories which are a must this year for a picnic or a barbecue.
For entrepreneurs with a delicate palate
Restaurants, pubs and bars should also not have a lot of problems finding topics for their content marketing projects. Did you know that Independence Day is the most popular American holiday for barbecuing? And that Americans consume around 150 million hot dogs on Independence Day? Or that one third of the consumed hot dogs and sausages on the holiday come from Iowa? An abundance of interesting (and somewhat shocking) trivia connected to food consumption on Independence Day can be turned into a neat infographic that will certainly be shared a lot on social networks.
The goal is to attract guests, so some aces are best kept in the sleeve. An occasional piece of advice and a recommendation or two however are not too much, provided they are accompanied with an unambiguous invitation to visit. Why should one pay attention to calories during the holiday (and in which restaurant this is not going to be a problem)? What does the most patriotic cake look like (and in which pastry shop can you get it)? An interview with a master barbecue chef in your town and its surroundings (from your restaurant, of course) perhaps? There are all topics that can enrich your blog while simultaneously inviting guests to visit your place on Independence Day.
For animal lovers
Pet shop owners and veterinarians don’t need to stay idle during Independence Day. They can use their expertise to give advice and help pet owners survive the holidays. Animals are frightened by fireworks and the number of pets who get lost or run away on Independence Day goes up by 30%! Did you know that Labradors are by far the biggest scaredy cats among dogs? Moreover, 30% to 60% of lost pets end up euthanized because their owners could not be found? Help the local community prepare their pets for the upcoming holiday so as few animals as possible end up in shelters. Blog about handling scared animals, what to do if a pet goes missing or which dog treats are best for relieving dog jitters. Choose the animals’ side and you will win over people.
For tech start-ups
You own a start-up company, you have a small but talented team of employees that are as dedicated as you are. The working days are long, the working weeks even longer, but all of it will pay off some day… You blog about your industry, of course, and about the successes of your company. But how do you adapt that to the upcoming holiday?
If you left a well paid job to become independent and start a start-up, that decision was a personal Independence Day for you. Tell the story of how you reached the decision to do it and how you found the courage to go through with it. A personal story behind a successful start-up can inspire many people and in the course of this, bring you and your company closer to potential clients and users. Show that your care about your employees – write about why it is difficult to find time for relaxation and celebration in growing start-ups and why it’s very important to do so, lest fatigue causes a creativity low. Organize a thematic meet-up for start-ups in your industry and blog about it – the lessons you’ve learned, the advice you can pass on… Dare to be a leader!
Things to keep in mind when creating content:
1. Every blog has to have a CTA regardless of topic. If you can’t tie the call to action to the topic, maybe the topic needs adjusting?
2. Connect the blog post to older blog post featuring similar topics and keep readers at your blog
3. If you can’t come up with a blog post topic, for Independence Day or on any other occasion get in touch with us. We are full of ideas and we know how to realize them. Storytelling is our job!
