Everyone involved with digital marketing knows that they have to keep abreast of all the most recent news and events because they work in an industry undergoing constant change and development. Fortunately, there are more than enough digital marketing blogs and newsletters providing insight into all the information and innovations, but sometimes it is difficult to keep track of things, which leaves us with an inbox filled with unread newsletters and articles marked as "to read later".
Building a social network community requires a lot of time and effort, but the hard-earned audience is easy to lose if you do not follow trends, recognize the users' habits and needs, or adapt to the rules of the social network environment. Here are some ways that will cost you your audience fast...
Content curation, i.e. collecting, sorting and sharing existing content, is not a new way of writing articles, but it has only recently experienced a boom in content marketing. Content curators are the new stars of content marketing, and many experts agree that they are an essential part of its future.
Content marketing was a hot topic in 2014, and with statistics showing that it's used by 93% of marketing experts, it has already become a part of mainstream marketing. What do we see in the future of content marketing?