In the context of social networks, the term "user generated content" (UGC) designates content related to companies, their products and services, created and shared by the users themselves. What is its role and why is it so important?
Everyone involved with digital marketing knows that they have to keep abreast of all the most recent news and events because they work in an industry undergoing constant change and development. Fortunately, there are more than enough digital marketing blogs and newsletters providing insight into all the information and innovations, but sometimes it is difficult to keep track of things, which leaves us with an inbox filled with unread newsletters and articles marked as "to read later".
Although it will still be a little while before we find out which of the houses is to take the Iron Throne, here are a few things that you can learn from them that might lead you to the digital throne!
Building a social network community requires a lot of time and effort, but the hard-earned audience is easy to lose if you do not follow trends, recognize the users' habits and needs, or adapt to the rules of the social network environment. Here are some ways that will cost you your audience fast...
