Another Independence Day is coming up and this means parades, fireworks, family picnics and barbecues, concerts and fairs and hanging out under starry skies. The world of social media observes the holiday with good wishes as well so we've put in a little effort and thought through all the ways the topic of Independence Day can be used in a content marketing strategy and how it can fit into the promotional activities of small business owners.
As hard as it is to believe, there’s a lot to be learned about content marketing from the popular show we’re all crazy about. Just like every house of Westeros has its tale and its reasons to seek the Iron Throne, so your clients and readers want to hear your tales. Lots of them. And watching Game of Thrones, we have learned about the different ways to tell those tales and what to pay attention to while we’re doing it.
Content marketing has never had as much buzz surrounding it as it has in the past year, and the trend is going to continue just as strong in the year ahead of us. It might be old news, but it has been revitalized by the new media – there are so many platforms and media through which content can be presented, that it gives one a tingling sensation just thinking about all the possibilities. The next year will be just as interesting!
Social media calendars are a must, an online law. We must never be apart from them in order to at all times maintain supervision of all posts on our social network destinations. Without them we’d be lost. But what about a content marketing calendar? How exactly do we plan our content strategy? When is the next story due and who is it aimed at?