Category Archives: Content marketing

5 TV Shows Whose Storytelling Goes Way beyond the Story


The Internet has changed the way we watch television and interact with stories, making it a more immersive experience. As the audience, we want to hear the background of the story, get to know the characters, be a part of the action. We expect additional content and narrative, which means that the experience of enjoying a TV show is no longer a linear one, as it removes the boundaries between storytelling and marketing.

Joe Pulizzi: In content marketing, if you stop, you fail


A company of experienced speakers gathered on September 25th in Ljubljana, Slovenia, at POMP Forum, the 5th international content marketing conference and the biggest such conference in Southeastern Europe. Famous names of content marketing, like Joe Pulizzi and Clare Hill shared with us their considerable knowledge and valuable advice. As knowledge exists to be shared, we bring you a some of what we learned about content marketing at POMP Forum.