The Internet has changed the way we watch television and interact with stories, making it a more immersive experience. As the audience, we want to hear the background of the story, get to know the characters, be a part of the action. We expect additional content and narrative, which means that the experience of enjoying a TV show is no longer a linear one, as it removes the boundaries between storytelling and marketing.
A company of experienced speakers gathered on September 25th in Ljubljana, Slovenia, at POMP Forum, the 5th international content marketing conference and the biggest such conference in Southeastern Europe. Famous names of content marketing, like Joe Pulizzi and Clare Hill shared with us their considerable knowledge and valuable advice. As knowledge exists to be shared, we bring you a some of what we learned about content marketing at POMP Forum.
At the beginning of the year there was a lot being written about the role of the visual in digital marketing. One thing was for certain: it was only going to gain momentum with time. And that is exactly what happened, because right now, it has enormous significance.
A crucial ingredient of each and every successful content marketing project that is most likely to be overlooked is - a great content marketing team, one that runs like a well oiled machine.