February is here, and all true film buffs know what that means: it's time for the Oscars, the most prestigious film awards that have tickled our imagination for months. We already have our favorites among the nominees, but we also have our own categories for gold statues of a slightly different kind: the Oscars for best content marketing. Let's take this opportunity to learn from this art form and apply that knowledge to our trade.
Running a corporate blog is useful, but it is by no means easy. No matter how experienced as a blogger you may be, the possibility that you will "go round in circles" is very real. Your blog is in peril of losing freshness of content, which in turn can lead to the worst possible thing – the waning of your readers' interest. There is, however, no need to panic. Here's some useful advice which will make your blog interesting and content-rich in 2015 and perhaps even shakeup your muse and inspire you!
Content curation, i.e. collecting, sorting and sharing existing content, is not a new way of writing articles, but it has only recently experienced a boom in content marketing. Content curators are the new stars of content marketing, and many experts agree that they are an essential part of its future.
Infographics are an essential format for communicating more or less complex information ranging from different kinds of tips to data obtained by research. To maximize the effect you are trying to achieve with your own infographics, we bring you 10 tips on how best to design them.
