And the Content Marketing Oscars go to…


February is here, and all true film buffs know what that means: it's time for the Oscars, the most prestigious film awards that have tickled our imagination for months. We already have our favorites among the nominees, but we also have our own categories for gold statues of a slightly different kind: the Oscars for best content marketing. Let's take this opportunity to learn from this art form and apply that knowledge to our trade.

How to Boost your Blog with Quality Content in 2015


Running a corporate blog is useful, but it is by no means easy. No matter how experienced as a blogger you may be, the possibility that you will "go round in circles" is very real. Your blog is in peril of losing freshness of content, which in turn can lead to the worst possible thing – the waning of your readers' interest. There is, however, no need to panic. Here's some useful advice which will make your blog interesting and content-rich in 2015 and perhaps even shakeup your muse and inspire you!