Running a corporate blog is useful, but it is by no means easy. No matter how experienced as a blogger you may be, the possibility that you will "go round in circles" is very real. Your blog is in peril of losing freshness of content, which in turn can lead to the worst possible thing – the waning of your readers' interest. There is, however, no need to panic. Here's some useful advice which will make your blog interesting and content-rich in 2015 and perhaps even shakeup your muse and inspire you!