In the context of social networks, the term "user generated content" (UGC) designates content related to companies, their products and services, created and shared by the users themselves. What is its role and why is it so important?

What awaits us in 2015? In the dynamic world of social networks, trends appear and disappear rapidly. We have made a projection about which trends are going to dominate the communication of companies with their users in 2015.

At the beginning of the year there was a lot being written about the role of the visual in digital marketing. One thing was for certain: it was only going to gain momentum with time. And that is exactly what happened, because right now, it has enormous significance.