Although it will still be a little while before we find out which of the houses is to take the Iron Throne, here are a few things that you can learn from them that might lead you to the digital throne!
February is here, and all true film buffs know what that means: it's time for the Oscars, the most prestigious film awards that have tickled our imagination for months. We already have our favorites among the nominees, but we also have our own categories for gold statues of a slightly different kind: the Oscars for best content marketing. Let's take this opportunity to learn from this art form and apply that knowledge to our trade.
Digital marketing is changing the way business is conducted, and when used wisely it opens up new possibilities, both for small as well as big businesses. We bring you a story about how storytelling helped a small New York flower shop reach new customers, and make the day for their friends, partners, and family members.
The Internet has changed the way we watch television and interact with stories, making it a more immersive experience. As the audience, we want to hear the background of the story, get to know the characters, be a part of the action. We expect additional content and narrative, which means that the experience of enjoying a TV show is no longer a linear one, as it removes the boundaries between storytelling and marketing.
