Author Archives: Boris Licina

Joe Pulizzi: In content marketing, if you stop, you fail


A company of experienced speakers gathered on September 25th in Ljubljana, Slovenia, at POMP Forum, the 5th international content marketing conference and the biggest such conference in Southeastern Europe. Famous names of content marketing, like Joe Pulizzi and Clare Hill shared with us their considerable knowledge and valuable advice. As knowledge exists to be shared, we bring you a some of what we learned about content marketing at POMP Forum.

How to use Independence Day for content marketing


Another Independence Day is coming up and this means parades, fireworks, family picnics and barbecues, concerts and fairs and hanging out under starry skies. The world of social media observes the holiday with good wishes as well so we've put in a little effort and thought through all the ways the topic of Independence Day can be used in a content marketing strategy and how it can fit into the promotional activities of small business owners.